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Brand Strategy 

Brand Identity Kit

Marketing Strategy

Brand Story

Quality. Style. Comfort. Function. Everything that’s wonderful about our favorite clothes. Clean Slate is an imagined modern apparel brand that focuses on offering the essentials within a woman’s wardrobe. 


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Logo Design

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Color Palette


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The simple typeface is a nod to the brand name, clean design, and cut of the clothing. The soft olive line doubles as the "l" in Clean and Slate and represents the brand's clean, basic and essential philosophy. It's eye catching and provides movement throughout the logo. 

Brand Implementation

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Website Mockup - White.jpg
Canvas Tote Bag MockUp.jpg
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